No Silver Medal 2 Survival
A project that unified sound and image to capture Kamsi’s tone, creating a cohesive launch that reflected the emotion and atmosphere of the music.
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problem
With streaming platforms favoring artists who deliver multi-format content, this debut release needed to compete on all fronts simultaneously. The challenge was developing album artwork, documentary content, and audio advertising from scratch—all while maintaining creative consistency and working within the constraints of an independent release.
solution
Developed a central visual aesthetic to build off of with the photography. I also captured BTS content that'll humanize Kamsi's artistic persona, enabling him to connect more with his audience. Finally, I crafted an audio commercial that bridges the album's sound with commercial radio format, expanding reach while maintaining artistic integrity.
Project collaborator: Mohammed Mya
Winnipeg based artist, Kamsi approached us looking for a 360 branding campaign for his upcoming album. The pre-production was done over multiple zoom calls and the aid of Milanote. Working with the budget that we had, Kamsi flew in to Toronto and we had one production day to get all the content necessary to build the rollout.
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see also
