Dazee
Editorial energy, commercial clarity, singular aesthetic vision throughout
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problem
Fashion moves fast, and this drop needed imagery that could work across multiple contexts without feeling generic. How do you shoot product photography that's precise enough for e-commerce but still has soul? How do you create editorial work that's aspirational without feeling disconnected from what customers will actually receive?
solution
The key was treating photography as a system, not a checklist. We established a consistent lighting setup, color palette, and compositional language that could scale from product detail to lifestyle storytelling. By maintaining core visual DNA across both catalogue and editorial, we gave the brand a singular aesthetic voice while letting each format do its specific job.
Dazee is a brand that revolves around being authentic and playful. With their tagline, "For Your Inner Child ", the visuals had to represent this identity while also being marketable for a new audience.
With their talented creative director, Deja at the helm, Dazee is always coming out with new ideas on their unique fashion pieces that are thought provocative and this drop was no different.
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