24 & Yourz
Comedy marketing that makes you look twice
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problem
solution
Comedy is timing, and so is design. This project understood that people don't just want to see the same thing twice—they want to see the same thing differently. We gave them evolution, not repetition. Each show had it's own poster and aesthetic while carefully building up the overall visual aesthetic and tone of the special.
Project collaborators: Muhammad Jr and Zaid Ragesh
Each design added a new layer to the story, rewarding fans who paid attention while staying accessible to those discovering the work for the first time. The posters became collectible moments in their own right.
Working across two shows gave us permission to experiment within structure, to find the sweet spot between surprise and familiarity.
year
2025
timeframe
1 month
tools
Lightroom, Photoshop, Illustrator
category
Branding and Identity (Client)
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